Etsy Listing Video MakerNew
Turn 2–10 product photos into a silent MP4 slideshow — a gentle Ken Burns zoom/pan on each photo, crossfades between them, sized to Etsy's 3–15 second and 100 MB listing video limits.
Runs in your browser — your photos are never uploaded.
How to make an Etsy listing video from photos
Short answer: drop in 4–8 product photos in order, pick 1:1 or 4:5 to match Etsy's listing video slot, leave the timing on its defaults, and download. The tool keeps the total length inside Etsy's 3–15 second limit automatically and never adds audio, since Etsy strips it anyway.
- Add your photos. 2 to 10 photos, in the order you want them to play — reorder or remove any of them with the arrows before rendering.
- Pick the aspect ratio. 1:1 or 4:5 for Etsy's own video slot; 16:9 for a wider, more cinematic feel; 9:16 if you'll reuse the clip as a Reel or TikTok.
- Set the timing. Seconds-per-photo and crossfade length both feed a live total-duration check against Etsy's 3–15 second limit — the slider range adjusts itself so whatever you pick stays valid.
- Render. Each photo gets a gentle Ken Burns zoom or pan, and consecutive photos crossfade into each other.
- Download and upload. The file is a silent H.264 MP4 under Etsy's 100 MB cap — add it to your listing's video slot alongside your regular photos.
Etsy's listing video requirements
| Requirement | What Etsy allows |
|---|---|
| Length | 3–15 seconds (this tool defaults toward the safer 5–15s range some Etsy guidance pages recommend) |
| File size | Up to 100 MB |
| Audio | Stripped automatically — listing videos always play silently |
| Format | MP4, MOV, AVI and a few others — this tool outputs H.264 MP4, the most broadly compatible choice |
| Resolution | 500px minimum, 1080px recommended on the shorter side — this tool renders at 1080p |
| Videos per listing | Up to 2 |
Because Etsy strips audio from every listing video, there's no reason to add a soundtrack in the first place — this tool never does, which also keeps the render fast and the file small.
Why a Ken Burns effect and not just a static slideshow
A slideshow of photos that simply cut from one to the next reads as a slideshow — a video with continuous, gentle motion reads as video, and Etsy's search and app both favour listings with a video thumbnail. The Ken Burns effect (a slow zoom or pan across a still photo, named for the documentary filmmaker known for it) adds that continuous motion without needing any actual movement in the shot — it works on any ordinary product photo. This tool alternates a slow centre zoom-in with a slow left-to-right pan across your photos, and crossfades between them instead of hard cuts, for a calmer, more polished feel.
Choosing photos and order
- Lead with your best, clearest shot — the first frame is what shows before the video starts animating.
- Vary the angle or context — a straight-on shot, a detail close-up, an in-use or lifestyle shot, and packaging all read as more than one photo repeated.
- Keep lighting and background reasonably consistent so the crossfades feel like one continuous video, not a scrapbook.
- 4–8 photos is a comfortable range — fewer than that and each photo has to hold for a long time to fill 3+ seconds; more than that and each one flashes by quickly inside the 15 second cap.
Common mistakes
- Mixing very different aspect-ratio source photos. The tool crops every photo to fill the chosen aspect (like a phone camera's "cover" fit), so an important detail near the edge of a very differently-shaped photo can get cropped out — check the thumbnails before rendering.
- Too many photos, too short a duration. With 10 photos the per-photo time is forced very low to stay under 15 seconds — 4–8 photos usually looks calmer.
- Expecting audio to carry over. Etsy removes it regardless, so don't rely on narration or music in a listing video.
- Rendering a long video on a phone. Video encoding is heavy; a laptop or desktop browser renders noticeably faster.
FAQ
What are Etsy's listing video requirements?
Per Etsy Help, a listing video should be 3–15 seconds long (many sellers aim for the safer 5–15s range some Etsy guidance pages cite), up to 100 MB, in a common format such as MP4, MOV or AVI, at least 500px on the short side (1080px recommended), with an aspect ratio of roughly 2:1 to 1:2 — and any audio is stripped when Etsy processes the upload, so the video plays silently either way.
Does the video need audio?
No — Etsy removes any audio track when it processes a listing video, so this tool never adds one. The file is a plain silent H.264 MP4, which also keeps the file size well under the 100 MB limit.
Which aspect ratio should I pick?
1:1 (square) or 4:5 (portrait) match how most Etsy listing photos and videos display in the app and on mobile search. 16:9 suits a wider, more "real product shot" feel. 9:16 is sized for reusing the same clip as an Instagram Reel or TikTok.
How many photos should I use?
4–8 photos usually works well: enough to show the product from a few angles or in a few settings without each photo flashing by too fast. The tool supports 2 to 10 photos, and automatically keeps the per-photo duration inside Etsy's 3–15 second total limit.
Why does the tool limit how long each photo can show?
With more photos, each one has to show for less time to keep the total video inside Etsy's 3–15 second limit — the duration slider's range adjusts automatically as you add or remove photos, so whatever you choose is always a valid length.
What is the Ken Burns effect?
A slow, continuous zoom or pan across an otherwise still photo — named for the documentary filmmaker who used it extensively. It turns a static photo into something that reads as video without needing any actual motion in the shot, which is exactly the effect a listing video needs from ordinary product photos.
Does my photo get uploaded anywhere?
No. Everything — cropping, the zoom/pan animation and the final MP4 encode — runs in your browser using FFmpeg compiled to WebAssembly. Your photos never leave your device.
The render is slow or my phone struggles — what can I do?
Video encoding is the heaviest thing a browser can do. Use fewer photos, a shorter duration, or a laptop/desktop rather than a phone for a faster render — the tool caps the output at 1080p either way to keep memory use reasonable.
Sources
Checked 29 September 2026:
- Etsy Help, How to Add Listing Videos — length, file size, audio and format requirements for Etsy listing videos.