Etsy doesn't hide its fees, but it doesn't put them in one place either — they're spread across a fees page, a seller policy, and a separate Offsite Ads article, and the actual amount you keep from a sale depends on your country, your price, and whether an ad was involved. This is every fee Etsy charges in 2026, in one place, with two worked examples so you can see exactly where the money goes.
Every Etsy sale carries three fees you can't avoid: a $0.20 listing fee, a 6.5% transaction fee on the total the buyer pays (item + shipping + gift wrap), and a payment processing fee (3% + $0.25 for US sellers via Etsy Payments, different rates elsewhere). On top of those, Offsite Ads costs 12–15% but only on sales it actually generates, a 2.5% currency conversion fee applies if your shop and payout currencies differ, and sellers outside the US may owe a small regulatory operating fee. On a $29.98 order (a $24.99 item plus $4.99 shipping) a US seller keeps about $26.68 before cost of goods — or about $22.18 if that sale came through an Offsite Ad.
The three fees on every Etsy sale
These apply to every single sale, everywhere, no opt-out:
| Fee | Amount | Charged on |
|---|---|---|
| Listing fee | $0.20 | Per listing, when you publish, renew (every 4 months), or when a multi-quantity listing sells another unit — not on the sale price itself |
| Transaction fee | 6.5% | The full amount the buyer pays: item price + shipping you charge + any gift wrap fee |
| Payment processing | 3% + $0.25 (US) | Same total as the transaction fee, via Etsy Payments |
Payment processing rates vary outside the US — the UK, for example, runs closer to 4% + a small fixed fee. If you sell from a country other than the US, check your own Payments settings for the exact figure rather than assuming the US rate applies.
Both the transaction fee and payment processing fee are calculated on the total a buyer pays, not just the item price. Free shipping baked into a higher item price still gets charged fees on the same total either way — the fee amount doesn't change based on how you split price and shipping.
Offsite Ads: the fee most sellers misunderstand
Offsite Ads is Etsy advertising your listings on Google, social platforms and other partner sites. You're only charged when a shopper clicks one of those ads and buys from your shop within 30 days of the click — it's not a fee on sales that arrived through organic search or a direct link.
- 15% of the order total, for shops that made under $10,000 in the trailing 365 days.
- 12% of the order total, for shops that made $10,000 or more in the trailing 365 days.
Shops under the $10,000 threshold are automatically enrolled in Offsite Ads but can opt out in Shop Manager. Shops that cross $10,000 in a trailing year are enrolled permanently and can't opt out — but the rate then locks at 12% for the life of the shop, even if revenue later drops below the threshold again.
Currency conversion and the regulatory operating fee
Two smaller fees apply in specific situations, both outside a seller's control once the conditions are met:
- Currency conversion fee — 2.5%. Applies when the currency your shop displays prices in doesn't match the currency Etsy pays out to your bank. US sellers who list and get paid in USD never see this.
- Regulatory operating fee — varies by country. Etsy passes through a small percentage in a handful of countries to cover local compliance costs: roughly 2.27% in Turkey, 1.24% in Vietnam, 1.15% in Canada, 0.72% in Spain, 0.47% in France, and 0.32% in the UK and Italy. It does not apply to US sellers at all.
Onsite Etsy Ads vs Offsite Ads: not the same fee
It's easy to lump every "Etsy ads" cost together, but onsite Etsy Ads and Offsite Ads are two separate products billed completely differently:
| Onsite Etsy Ads | Offsite Ads | |
|---|---|---|
| You control | A daily budget you set (from about $1/day) | Nothing — no budget, no listing selection |
| Billing model | Pay per click, whether or not it converts | Percentage of the sale, only if it converts |
| Typical cost | Roughly $0.20–$0.60 per click in most handmade/craft categories | 12–15% of the order, capped at $100 per transaction |
| Where it shows | Etsy's own search results | Google, Pinterest, Facebook, Instagram, Bing and other external sites |
Onsite Ads risk is upfront and capped by your daily budget; Offsite Ads risk is zero unless a sale actually happens, but then costs more per sale. Neither is inherently better — they solve different problems and, for shops under $10,000 in trailing revenue, both are optional.
Worked example 1: a $24.99 poster, no ads
A US seller lists a printable poster at $24.99 and charges $4.99 shipping, paid through Etsy Payments, no Offsite Ads involved.
Total the buyer pays
$24.99 + $4.99 shipping = $29.98
Listing fee
$0.20 flat.
Transaction fee
6.5% of $29.98 = $1.95
Payment processing
3% of $29.98 + $0.25 = $0.90 + $0.25 = $1.15
| Line | Amount |
|---|---|
| Buyer pays | $29.98 |
| Listing fee | −$0.20 |
| Transaction fee (6.5%) | −$1.95 |
| Payment processing (3% + $0.25) | −$1.15 |
| Net to seller (before cost of goods) | $26.68 |
Total mandatory fees: $3.30, or about 11% of the order. Everything below that line — printing/production cost if it's a physical item, or nothing at all if it's a digital download — comes out of the $26.68.
Worked example 2: the same sale, through an Offsite Ad
Same order, same seller, but this time a shopper clicked an Etsy ad on Pinterest and bought within the 30-day window. The shop made under $10,000 in the past year, so the Offsite Ads rate is 15%.
| Line | Amount |
|---|---|
| Buyer pays | $29.98 |
| Listing fee | −$0.20 |
| Transaction fee (6.5%) | −$1.95 |
| Payment processing (3% + $0.25) | −$1.15 |
| Offsite Ads (15%) | −$4.50 |
| Net to seller (before cost of goods) | $22.18 |
The ad click turned an 11%-fee sale into a 26%-fee sale. That's not a reason to opt out reflexively — a sale you wouldn't otherwise have gotten at 74% net beats no sale at all — but it's the number to have in your head when you're pricing a product that's likely to be ad-attributed often.
Small, cheap items feel these fees hardest. The $0.20 listing fee and $0.25 payment-processing fixed fee are flat regardless of price, so on a $4.50 digital download they alone eat close to 10% of the sale before the percentage fees are even added. If you sell low-priced digital items, bundling (a pack of 5 printables instead of 5 separate $3 listings) keeps the flat fees from compounding.
Is Etsy Plus worth the extra $10/month?
Etsy Plus is a separate, optional subscription — not a fee that applies to your sales. It costs $10/month and includes 15 listing credits (worth $3 at the $0.20 listing fee) and $5 of Etsy Ads credit, plus shop customization perks like a custom shop banner layout. For a seller who publishes 15+ new listings a month and would use onsite Ads anyway, the credits offset roughly $8 of the $10 cost — closer to $2/month for the extra features. For a shop that rarely publishes new listings or doesn't run onsite Ads, the credits go unused and the subscription is a straight $10/month cost with less to show for it.
How to actually raise your margin
- Price fees in from the start, not as an afterthought — build the ~11–13% baseline fee load into your price, not into your profit.
- Decide your Offsite Ads stance deliberately once you're near the $10,000 threshold, since crossing it locks you in.
- Watch your payout currency if you sell internationally — matching your listing currency to your bank currency avoids the 2.5% conversion fee entirely.
- Bundle low-priced digital items to dilute the flat $0.20 + $0.25 fees across a higher sale total.
See your real margin on any price
Enter your price, shipping, cost of goods and country — the calculator shows your exact profit, margin, break-even price, and the price you'd need for a target margin, with every rate sourced from Etsy.
Open the Etsy Fee Calculator →